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Generation D

Tokyo, Japan, December 7 2016 - Nanako SHIBATA (right) meets a friends while walking from Meidaimae station to her after-work dance lesson. Between ski trips and tennis lessons in Japan’s go-go 1980s, her mother Hiromi once blew a month’s salary on a cashmere coat, wore it a few times and then retired it to her crowded closet in Shizuoka, a tidy provincial capital under the shadow of Mt. Fuji. Decades of economic stagnation later, Nanako lives a more frugal life. The 26-year-old Tokyo-resident’s idea of a shopping spree is borrowing from her mom’s bubble-era closet in Shizuoka. To save on the 112-mile trip home, she avoids the pricey bullet train, once a symbol of Japan’s rise. She rides the bus instead. “About a third of my wardrobe are hand-me-downs from my mom,” says Ms. Shibata, digging into her mother’s closet after a faux tiger fur jacket.

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Japan-GenerationD-JSouteyrat-1967.jpg
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Jeremie Souteyrat
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Tokyo, Japan, December 7 2016 - Nanako SHIBATA  (right) meets a friends while walking from Meidaimae station to her after-work dance lesson.  Between ski trips and tennis lessons in Japan’s go-go 1980s, her mother Hiromi once blew a month’s salary on a cashmere coat, wore it a few times and then retired it to her crowded closet in Shizuoka, a tidy provincial capital under the shadow of Mt. Fuji. Decades of economic stagnation later, Nanako lives a more frugal life. The 26-year-old Tokyo-resident’s idea of a shopping spree is borrowing from her mom’s bubble-era closet in Shizuoka. To save on the 112-mile trip home, she avoids the pricey bullet train, once a symbol of Japan’s rise. She rides the bus instead. “About a third of my wardrobe are hand-me-downs from my mom,” says Ms. Shibata, digging into her mother’s closet after a faux tiger fur jacket.