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K-Cars

Tokyo, September 2014 - Keijidosha, or K-cars, is a Japanese category of small passenger cars (kei cars or "kei class cars"). While successful in Japan (almost 40% of the car sales), the genre is generally too specialized and too small to be profitable in export markets.

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K-Cars-Japan-JSouteyrat-5707.jpg
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Jeremie Souteyrat
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Tokyo, September 2014 -  Keijidosha, or K-cars, is a Japanese category of small passenger cars (kei cars or "kei class cars"). While successful in Japan (almost 40% of the car sales), the genre is generally too specialized and too small to be profitable in export markets.